Front Design

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Logo refresh for Bio Island

Since 2008 Bio Island has been providing premium, innovative, Australian made nutritional supplements for all stages of life. As a well loved and established brand they wanted to update their existing logo to better reflect their values and create a fresher and more visible brand for consumers.

Front Design explored options that created a fresh presence but maintained a link to the existing brand. The final design used a combination of clean, modern typography with some friendly curves and a symbol that evoked freedom and natural vitality.

The symbol is recoloured on each product label using that products specific secondary colour.

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