Since 2008 Bio Island has been providing premium, innovative, Australian made nutritional supplements for all stages of life. As a well loved and established brand they wanted to update their existing logo to better reflect their values and create a fresher and more visible brand for consumers.
Front Design explored options that created a fresh presence but maintained a link to the existing brand. The final design used a combination of clean, modern typography with some friendly curves and a symbol that evoked freedom and natural vitality.
The symbol is recoloured on each product label using that products specific secondary colour.
