So-Lite Rice Crackers packaging design

So-Lite Rice Crackers Packaging Design

We drew inspiration for this recent design from the natural texture of a rice bag, with colours inspired by the product itself. And as a playful finish the window shape provides a sneak peak at the tasty product and is reminiscent of an open mouth. Their fate foretold. We completed this design for a new client last April and have just recieved an advance photo from the manufacturer in China. Really looking forward to seeing the product on shelves soon.

Write page titles that make sense

That’s a good rule of thumb for designing and writing page titles: pick a name (and, for CMS templates, a pattern) that makes sense as the name of a bookmark for that page. Most bookmarking tools — the ones built into web browsers, and bookmarklets for third-party apps — do use the page title as the default bookmark name. Tools that help people tweet links to articles use the page title as the default description. So make titles useful. Write them for humans, not search engine spiders. Putting SEO keywords in the page title (a) doesn’t actually help your page’s rank in search engine indexes, and (b) makes things harder for people trying to tweet a link, bookmark your page, or scan it from a list of currently open windows and tabs in their browser. Trust the Googlebot to figure it out.
Daring Fireball: Title Junk