We rendered this range of baby products as part of a website refresh for our client. The existing artwork was supplied along with samples of some products, and we modelled, textured and rendered in Modo. We optimised the supplied artwork for texturing, including our colour managed workflow, and separated channels for various effects such as attenuating Subsurface Scattering and bump for the screen printed graphics. Modo's morph maps are a powerful way to non-destructively crimp a tube and offer dynamic open/close states, and as always for folding cartons. The soap was a great challenge, a simple model but detailed procedural texturing added many subtle details and is very close to the real thing. These renders are straight out of Modo.
Detailed modelling, morph maps for different states and clean UVs for mapping different labels.
We also proposed a revision of the design that retained some existing elements but focussed more on the main quirky hand drawn image, with supporting typography that increased visibility of the product name and key messaging.
